Pictory

Pictory Features & Overview

Pictory is an AI video platform that turns text, links, or PowerPoint decks into ready-to-publish clips with captions, stock footage, and AI voiceover. Paste a script or URL, pick a style, and the editor builds scenes with matching visuals and music. Tweak timing from a transcript, drop in brand fonts and colors, and export vertical, square, or wide cuts in HD. A team workspace keeps assets organized. An API and no-code connectors fit into larger content pipelines.

Core Features

• Text-to-Video & URL-to-Video: Convert scripts and links into scene-based edits.
• PPT-to-Video: Turn slides into narrated videos in minutes.
• Captions & Transcript Editing: Auto-subtitle in many languages and edit video by editing text.
• Voices: Standard voices plus premium options on higher tiers.
• Stock Libraries: Built-in footage, images, and music.
• Brand Kits & Resizing: Save fonts, colors, logos and export 16:9, 9:16, 1:1 up to 1080p.
• Team Workspace: Shared projects, roles, and asset management.
• API & Automations: Programmatic creation plus Zapier/Make connectors.

Supported Platforms / Integrations

• Web app on modern browsers
• Libraries and tools: Stock media providers, premium voice options, API, Zapier, Make
• File I/O: MP4 export and SRT captions

Use Cases & Applications

• Social and ads: Spin short promos, reels, and story cuts from a script or blog link.
• Education and training: Turn decks and docs into captioned modules.
• Content & SEO: Repurpose articles into videos for YouTube, LinkedIn, and product pages.
• Internal comms: Announcements and how-tos with brand kits and templates.

Pricing

• Starter: $19/mo billed annually ($25/mo monthly). 200 video minutes, 1 brand kit, standard voices.
• Professional: $29/mo billed annually ($49/mo monthly). 600 minutes, premium stock, 5 brand kits, added voice minutes.
• Team: $99/mo billed annually ($119/mo monthly). 1,800 shared minutes, premium stock, 10 brand kits, more voice minutes.
• Enterprise & API: Custom quotas, SSO, and success management; self-serve API credits available.

Why You’d Love It

• Idea to video fast: Script, link, or slides go straight to scenes with on-brand styling.
• Built-in polish: Captions, voiceovers, stock, and music already in the editor.
• Easy to slot in: Team space, API, and automations fit existing workflows.

Pros & Cons

Pros

• Text, URL, and PPT inputs cover common starting points
• Transcript editing speeds fixes and repurposes long recordings
• Premium stock and voice options on higher tiers
• Team workspace and API support scale

Cons

• 1080p cap by default
• Minutes and voice quotas need planning on heavy months
• Some premium media and voice features sit on upper tiers

Conclusion Pictory gives marketers, educators, and creators a quick pipeline from words to watchable video. You draft, pick a look, adjust from the transcript, add voice and captions, then export in the sizes your channels use. Teams stay in one workspace, and automations keep output steady