Runway Features & Overview

Runway is an AI video platform that turns prompts, images, and rough footage into finished shots with camera control, masking, and smart edits. You choose Text to Video, Image to Video, or Video to Video, then guide movement with Motion Brush or set cues in Director Mode. Keyframes shape timing and position. Green Screen and inpainting tools isolate subjects and swap backgrounds without a long rotoscope pass. Frame interpolation and Super-SlowMo smooth motion. You upscale, color adjust, add titles, and export in the formats your channels need. The result feels like a studio that lives inside the browser, quick enough for social teams and strong enough for polished campaigns.

Core Features

• Text to Video, Image to Video, Video to Video for fast concepting and production
• Director Mode and keyframes to set paths, timing, and camera moves
• Motion Brush and region masks to animate parts of a frame without affecting the rest
• Green Screen and inpainting to remove, replace, or fix elements shot by shot
• Style, color, and upscale to lock a look and lift resolution
• Frame interpolation and Super-SlowMo for smoother movement
• Audio, subtitles, and titles for quick finishing touches
• Asset manager and timelines to organize versions and scenes

Supported Platforms / Integrations

• Web app on modern browsers
• File I/O for MP4, PNG sequences, and common audio formats
• Team workspaces with shared assets and roles
• API access on higher tiers for automated workflows

Use Cases & Applications

• Ads and product spots: Generate hero shots, animate features, and swap scenes without reshoots
• Music and promos: Create stylized sequences, then refine with masks, VFX, and titles
• Previz and pitch videos: Block shots, test lenses, and hand a clearer vision to stakeholders
• Training and explainers: Mix screen captures, captions, and generated b-roll for faster delivery
• Social and UGC: Turn prompts into short clips that fit Reels, Shorts, and Stories

Pricing

• Free: starter credits and watermarked exports
• Standard: higher monthly credits, watermark removal, longer durations, and HD export
• Pro: priority renders, more credits, higher resolutions, collaboration tools
• Enterprise: custom quotas, SSO, security reviews, and dedicated support

Why You’d Love It

• Generative models handle first passes while motion tools keep control in your hands
• Masks, inpainting, and Green Screen fix shots without a full reshoot
• Keyframes, upscaling, and smooth motion give edits a finished feel

Pros & Cons

Pros

• Strong text to video and image to video for ideation and production
• Motion Brush, Director Mode, and keyframes for precise control
• Solid cleanup tools with Green Screen and inpainting
• Browser workflow that speeds collaboration

Cons

• Long or 4K renders can eat through credits
• Heavy scenes need careful prompting and masks
• Advanced grading and audio mixing live outside this tool

Conclusion Runway gives creative teams a fast path from idea to usable footage. You generate first looks, direct motion with brushes and keyframes, clean shots with masks and inpainting, then export a cut that holds up on any channel.