Zoho Social Features & Overview

Zoho Social is a versatile social media management platform designed for businesses, agencies, and marketing teams. It simplifies scheduling with visual calendars and SmartQ timing, which automatically posts when your audience is most active. A unified inbox keeps engagement organized, while analytics provide insights into audience growth and content performance. Deep integrations with Zoho CRM and Zoho Desk allow sales and support teams to convert social interactions into leads and tickets. With white-label dashboards for agencies, zShare browser extensions for content curation, and mobile-first design, Zoho Social is built to support teams at every stage of growth.

Core Features:

• Visual Calendar – Plan and reschedule campaigns with a drag-and-drop interface
• SmartQ Timing – AI-driven recommendations for the best posting times
• Content Curation Tools – RSS feed integrations and zShare browser extension for easy discovery and scheduling
• Unified Inbox – Manage messages, comments, and mentions across multiple networks
• Analytics & Reporting – Engagement dashboards, customizable reports, and audience growth insights
• Zoho Ecosystem Integrations – Turn interactions into leads with Zoho CRM or tickets with Zoho Desk
• Agency Tools – Branded dashboards, client access, and approval workflows
• API & Connectors – Integrates with 290+ external tools through connectors like ApiX-Drive
• Mobile & Video Support – Publish and monitor campaigns on the go, including LinkedIn and Instagram video posts

Supported Platforms: Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, TikTok, YouTube, Google Business Profile, Threads, Bluesky, Mastodon, plus full integration with Zoho CRM and Zoho Desk.

Use Cases & Applications:

• Agencies managing multiple clients with branded dashboards and reporting
• Marketing teams scheduling smarter with SmartQ and analyzing campaign performance
• Sales teams capturing leads directly from social media into Zoho CRM
• Content creators curating and sharing posts easily with the zShare extension
• Mobile-first teams running campaigns from anywhere

Pros:

• SmartQ timing ensures optimized posting
• Seamless CRM and help desk integration for lead and support tracking
• Collaborative workflows with approvals and white-labeling for agencies
• Wide integration library via APIs and connectors
• Mobile apps and video posting keep campaigns flexible

Cons:

• Analytics are simpler compared to some enterprise competitors
• Limited support for advanced media types like Instagram stories and reels
• Interface can feel less modern compared to newer tools

Pricing:

• Standard – Core publishing and scheduling features
• Professional – Adds advanced analytics and integrations
• Premium – Expanded SmartQ options, custom reports, and broader platform support
• Agency Plans – White-label dashboards and multi-client management
• Free Trial – 15 days available on all paid plans

Why You’d Love It:

• Never guess again—SmartQ posts when your audience is most engaged
• Turn engagement into business impact with direct CRM and Desk integrations
• Agency-ready with client dashboards, approvals, and branding tools
• Scale your stack with 290+ external integrations and API support
• Stay mobile with apps designed for on-the-go publishing and monitoring

Conclusion: Zoho Social blends intelligent automation, CRM connectivity, and agency-ready workflows into a single platform. With optimized scheduling, strong reporting, and seamless integration across the Zoho ecosystem, it’s an excellent fit for growing brands and agencies that want to manage social media smarter.