Sprout Social Features & Overview

Open Sprout and everything sits within reach. You draft a post, set times that match audience energy, and send it live across the networks you manage. Your inbox gathers comments and messages so you respond fast without hopping tabs. Reports land with clear numbers you can act on. If you need more reach or insight, you switch on Listening, Advocacy, or Premium Analytics and grow without replacing your stack.

Core Features

• Unified Publishing and Calendar: Plan, queue, and publish across multiple networks from one composer and calendar. Use bulk scheduling to ship long runs of content.
• Smart Inbox: Pull comments, mentions, and messages into a single stream and reply without context switching.
• Analytics and Reporting: Track performance at profile, post, tag, and campaign levels. Share presentation-ready reports with links or exports.
• AI Assist: Draft captions, refine tone, generate alt text, and speed up replies while you keep your voice.
• Listening (add-on): Track topics, trends, and sentiment at scale to guide content and campaigns.
• Employee Advocacy (add-on): Curate approved content for staff so voices inside the company expand your reach.

Supported Platforms / Integrations

• Networks: Facebook, Instagram, LinkedIn, X, Pinterest, TikTok, Threads, YouTube, Bluesky
• Reviews and Listings: Google Business Profile, Yelp, TripAdvisor, Glassdoor, major app stores
• Workflow and Files: Canva, Google Drive, Dropbox, Bynder, Slack
• CRM and Data: Salesforce and additional connectors through the integrations hub

Use Cases & Applications

• Brand teams: Map a monthly calendar, schedule across profiles, and publish at optimal send times.
• Support and community: Triage the Smart Inbox, tag messages for routing, and close conversations with clear ownership.
• Leaders and analysts: Pull quick, shareable reports for campaigns and competitors. Add Premium Analytics for deeper cuts.
• Research and strategy: Turn on Listening to watch sentiment, track spikes, and spot shifts in your market.

Pricing

• Standard: $199 per seat per month, includes five profiles with core publishing, monitoring, and reporting
• Professional: $299 per seat per month, adds unlimited profiles, message tagging, competitor and paid insights, and optimal send times
• Advanced: $399 per seat per month, adds AI-assisted replies, sentiment in inbox and reviews, API access, helpdesk integrations, and team reports
• Enterprise: Custom package with SSO and priority support
• Add-ons: Premium Analytics and Listening available on any plan

Why You’d Love It

• One workspace for planning, posting, replying, and learning from results
• AI that speeds up writing while you stay in control
• Add-ons you switch on as you grow, without a rebuild

Pros & Cons Pros

• Clear calendar and composer for multi-network publishing
• Inbox that shortens response time
• Reports that decision-makers grasp quickly
• Optional Listening and Advocacy for scale Cons
• Per-seat pricing adds up for large teams
• Some advanced insights require add-ons

Conclusion Sprout Social gives busy teams a steady place to plan, talk with their audience, and learn from clean metrics. You move faster and keep the human tone that sets your brand apart.