Metricool Features & Overview

Metricool is a versatile platform that unifies social media, website analytics, and ad campaign management into one streamlined dashboard. Built for creators, businesses, and agencies, it provides publishing tools, a smart planner with best-time recommendations, a unified inbox, detailed analytics, and even competitor benchmarking. Unlike many schedulers, Metricool extends beyond social channels to track website traffic and advertising performance, offering a true “one hub” experience. It also includes innovative tools like SmartLinks for link-in-bio pages, hashtag trackers, and an AI assistant for captions and copy. With integrations to Canva, Google Drive, Adobe Express, Zapier, and Looker Studio, Metricool seamlessly fits into marketing workflows while keeping everything measurable and organized.

Core Features:

• Planner & Scheduler – Visual calendar with drag-and-drop posts, batch uploads, and best-time-to-post suggestions
• Analytics & Competitor Insights – Unified data for social, websites, and ads, plus competitor comparisons
• Ads Tracking – Monitor campaigns on Google, TikTok, and Facebook directly in Metricool
• SmartLinks – Build customizable link-in-bio landing pages with performance tracking
• Unified Inbox – Manage messages and comments across multiple networks in one view
• AI Assistant – Generate optimized captions and copy ideas based on trends and performance
• Hashtag Tracker – Monitor performance of hashtags across platforms
• Integrations – Canva, Adobe Express, Google Drive, Dropbox, Looker Studio, Zapier, Chrome extension, WordPress plugin

Supported Platforms: Facebook, Instagram, X (Twitter), LinkedIn, TikTok, Pinterest, YouTube, Twitch, Google Business Profile, Threads, Bluesky, plus website analytics and ads tracking.

Use Cases & Applications:

• Agencies managing multiple clients with branded dashboards and downloadable reports
• Marketing teams centralizing web, social, and ads data into one strategy hub
• Creators driving traffic through SmartLinks and improving engagement with AI support
• Businesses using unified inboxes and competitor benchmarking to refine strategy

Pros:

• All-in-one platform combining social, web, and ads management
• AI-driven automation and scheduling suggestions
• SmartLinks and hashtag tracking add engagement depth
• Wide integrations with design and analytics tools
• Generous free plan with affordable upgrades

Cons:

• Analytics customization less advanced than some enterprise platforms
• Adding multiple accounts of the same network requires additional “brand” slots
• Interface feels basic compared to newer tools

Pricing:

• Free Plan – One brand (one account per network), SmartLinks, analytics, unified inbox
• Starter (~$22/month) – Multiple brands, expanded post limits, competitor analysis, reports
• Advanced (~$45–$54/month) – More automations, deeper analytics, SmartLinks enhancements, AI tools
• Enterprise – Custom pricing for large teams and agencies
• Trial – Free forever plan available with core features

Why You’d Love It:

• Central hub for social, web, and ads data
• AI-powered planning saves time and improves engagement
• Seamless workflows with Canva, Adobe Express, and Drive integrations
• SmartLink traffic growth helps creators and businesses maximize clicks
• Cost-effective scaling makes it accessible for individuals, SMBs, and agencies

Conclusion: Metricool is more than a social scheduler—it’s a full digital marketing dashboard. By combining social, website, and ad campaign management with AI tools, SmartLinks, and deep integrations, it offers a streamlined way to plan, measure, and optimize your entire online strategy.

Tags: Metricool, social media scheduler, digital marketing dashboard, AI assistant, SmartLinks, unified inbox, ads analytics, competitor insights, Canva integration, reporting