Loomly Features & Overview

Set your calendar, draft posts once, and shape them for each channel. The composer shows how captions, links, and visuals land on every network before you schedule. Approvals move in tidy steps so feedback never gets lost. Labels keep campaigns grouped. Reports surface what actually moved people so your next round starts smarter.

Core Features

• Post builder with channel previews: Write once, adjust per network, confirm format before scheduling.
• Approval workflows and version history: Route drafts, capture comments, keep a clean audit trail.
• Content ideas and templates: Fill slow days with prompts, reuse winning structures.
• Labels, filters, and search: Track themes, campaigns, and content status at a glance.
• Analytics and link tools: See growth and engagement, add UTMs, shorten links, spot standouts.
• Engagement inbox: Reply to comments and messages from a single screen.
• Bulk scheduling and evergreen: Import from CSV, recycle posts that keep delivering.

Supported Platforms / Integrations

• Networks: Instagram, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, Google Business Profile, Snapchat, Threads
• Creative and storage: Canva, Unsplash, GIPHY, Google Drive
• Collaboration and automation: Slack, Microsoft Teams, Zapier

Use Cases & Applications

• Creators and small brands: Map a week, keep captions consistent, and ship on time without extra tools.
• Agencies: Spin up client calendars, route approvals per client, and compare campaigns by label.
• Multi-location teams: Coordinate content for regions or stores, assign owners, and keep replies on track.

Pricing

• Free trial: 15 days with core features.
• Tiers: Base, Standard, Advanced, Premium, Enterprise.
• Highlights by tier: Entry plans cover two users and starter profile limits. Higher tiers expand users and profiles, add advanced workflows, reporting, and support.
• Enterprise: Custom setup for larger teams.

Why You’d Love It

• Calendar-first workflow that stays tidy as campaigns grow
• Approvals that keep conversation in one thread
• Reports that point to repeatable wins

Pros & Cons Pros

• Clear calendar and composer with accurate previews
• Strong approval paths with history and comments
• Labels and filters that make reporting sharper
• Inbox that shortens response time Cons
• User-based pricing can climb as teams expand
• Some formats still rely on reminders on specific networks

Conclusion Loomly feels like a working studio for social. You plan with clarity, move drafts through clean approvals, and publish on a schedule that holds up through busy weeks.