Pencil

Pencil is a GenAI platform designed to speed up ad creative production. It automates the process of generating visuals, text, and ad variations, then provides performance insights based on data. Marketing teams can quickly produce fresh creative content, test variations, and scale what works—without relying solely on manual design and copywriting.

With integrations for campaign launch and analytics, Pencil becomes part of the entire ad workflow. It’s especially useful for agencies and fast-growing brands that need to ship a large volume of creative assets without sacrificing quality.

Standout Features

• AI-generated visuals and text
• Built-in testing for performance
• Integration with ad platforms
• Workflow automation for scaling
• Predictive insights on creatives

Pros

• Great for agencies and scaling brands
• End-to-end ad workflow support
• Saves time on high-volume campaigns

Cons

• Less focused on single-use small businesses
• Works best with ongoing campaigns