Copy.ai Features & Overview

Copy.ai treats content ops like a system. You pick a goal, load brand rules, and drop in product facts or FAQs. Workflows turn that context into briefs, drafts, and polished variants across ads, emails, pages, and social. The editor runs on large language models with channel-aware prompts, so headlines, CTAs, and sections fall into place without rework. Brand Voice keeps tone steady. Infobase grounds outputs in your own knowledge, which cuts revision time and keeps claims accurate. You batch with CSV, spin variants for segments, and wire approvals into the flow. Teams write more, argue less, and track what lands.

Core Features

• Workflows builder for multi-step generation, editing, and approvals
• LLM editor with channel presets for ads, email, web, and social
• Brand Voice to lock tone, style, and banned phrases
• Infobase grounding to feed product facts, policies, and messaging
• Variant generator for A/B tests and audience segments
• Brief and outline tools that map sections before drafting
• Batch and CSV creation for large campaigns
• Project spaces and roles for team collaboration
• Prompt library to standardize best practices
• API access for custom apps and pipelines

Supported Platforms / Integrations

• CMS and docs: export to common editors and site workflows
• Automation: API and webhooks for your stack
• Files and data: CSV import for batch jobs, knowledge uploads for grounding

Use Cases & Applications

• Paid media: Build headlines, bodies, and CTA sets; spin variants per audience; push the higher performers
• Lifecycle and email: Draft subject lines and copy that follow brand rules; create segmented versions in one pass
• Web and landing pages: Produce hero copy, features, FAQs, and comparison sections from a single brief
• Content and SEO: Turn outlines into long-form drafts; reuse talking points across posts and snippets
• Sales enablement: Generate product one-pagers, sequences, and objection handlers from Infobase facts

Pricing

• Free: starter access for light testing
• Pro: about $49 per month with higher generation limits and Brand Voice
• Team: about $249 per month with Workflows, collaboration, and larger quotas
• Enterprise: custom terms with SSO, API scale, governance, and onboarding

Why You’d Love It

• Workflows replace manual steps with a repeatable path from brief to draft to final
• Brand Voice and Infobase keep copy on message
• Batch tools and variants lift output without losing control

Pros & Cons

Pros

• Clear system for briefs, drafts, and variants
• Strong brand controls with voice rules and banned terms
• Batch production and API support for scale

Cons

• Quotas rise by tier, heavy teams move up plans
• Research depth is lighter than full SEO suites

Conclusion Copy.ai gives marketing teams an AI-first engine for consistent output. You set rules once, ground the model in your facts, and run campaigns through workflows that ship on schedule. Voice stays steady, volume climbs, and edits focus on strategy instead of cleanup.