Agorapulse Features & Highlights

Agorapulse is a cloud-based social media management platform built for businesses and agencies that need a mix of power and simplicity. It brings publishing, engagement, social listening, analytics, reporting, and collaboration together in one streamlined dashboard. With features like a unified inbox, API integrations, and ROI tracking synced with Google Analytics, Agorapulse provides everything teams need to handle content, community, and strategy at scale. It’s equally effective for agencies managing multiple clients and brands as it is for in-house marketing teams that require collaboration and reporting.

Core Features:

• Unified Inbox – Manage all comments, DMs, reviews, and ad interactions in one hub with filtering, saved replies, and task assignments
• Publishing & Scheduling – Visual calendar, bulk uploads, queues, recurring posts, first-comment scheduling, and grid preview for Instagram
• Social Listening – Monitor keywords, hashtags, brand mentions, and industry conversations across networks and news sites
• Analytics & Social ROI – Campaign dashboards, competitor benchmarking, custom reports, export options, and GA4 ROI integration
• Team Collaboration – Approval workflows, task assignments, role-based permissions, and client-friendly calendar sharing
• API & Integrations – REST API, analytics Open API, and integrations with HubSpot, Salesforce, Slack, Teams, Canva, Google Drive, Dropbox, Bitly, Looker Studio
• Automation – Bulk scheduling, ad comment moderation, recurring posts, and saved reply templates

Supported Platforms: Facebook, Instagram, X (Twitter), LinkedIn, YouTube, TikTok, Pinterest, Threads, Google Business Profile, plus integrations with CRMs and BI tools.

Use Cases & Applications:

• Agencies managing multiple clients with streamlined workflows and unified inboxes
• Marketing teams automating publishing and reporting to focus on strategy
• Brands using social listening and competitor benchmarking to stay ahead
• Customer support teams tracking reviews and messages from one dashboard
• Executives linking ROI metrics to Google Analytics for real business impact

Pros:

• Clean and intuitive interface with powerful features
• Strong publishing tools including queues, bulk uploads, and automation
• Advanced analytics with Social ROI tracking and competitor insights
• Flexible API and CRM integrations for larger organizations
• High marks for customer support and ease of onboarding

Cons:

• Pricing scales higher for large teams with many profiles
• Report customization has some limitations
• Mobile app doesn’t include every desktop feature

Pricing:

• Free – 3 profiles, 1 user, basic publishing and inbox
• Standard ($49/month) – 10 profiles, unlimited scheduling, reporting, calendar
• Professional ($79/month) – Adds grid preview, first comments, Canva integration, ad comment monitoring, social listening
• Advanced ($119/month) – Adds content library, advanced moderation, automated Power Reports, ROI tracking
• Enterprise (custom) – Unlimited profiles, API access, SLAs, custom onboarding, and training
• 20% savings with annual billing; 14-day free trial available

Why You’d Love It:

• One dashboard for everything—publishing, engagement, analytics, and listening
• Real ROI measurement with Google Analytics integration
• Team-ready workflows for agencies and multi-user teams
• Broad integrations with CRMs, BI tools, and design apps
• Trusted usability—powerful features with an interface that’s easy to learn

Conclusion: Agorapulse delivers enterprise-level social media management in an intuitive package. With its unified inbox, strong publishing suite, ROI reporting, and collaboration tools, it’s an excellent choice for agencies and teams that need reliable automation and measurable results.